We bridge the digital divide. Helping clients and marketing professionals understand the opportunities and challenges associated with the creation and execution of digital strategy.
We perform a 360 degree review and deep dive discovery sessions of the target business. With the purpose of identifying resource allocation, data collection and amplification capability.
We develop a series of content and marketing campaigns based on the needs determined in the client discovery sessions. Identifying behavioural triggers and content that will resonate with buying personas.
We synthesise the test and discovery results to provide direction in relation to the best use of internal and 3rd party resourcing. Our focus remains on conversion, SEO, PPC, above the line advertising and re-marketing.
We facilitate or execute a bespoke digital strategy. Content marketing with defined and measurable objectives including brand uplift, audience creation and development, replicable re-purposable trigger based campaigns.
We develop a marketing automation strategy to identify and nurture new leads. Focused on a human resource “rinse and repeat’ plan that creates efficiencies that work within team capabilities and constraints.
I am a qualified lawyer who moved into the business strategy, digital marketing and blockchain technology space.
An early adopter of social channels as a brand, business and network building tool,
I work with businesses from startups to enterprise level to identify challenges, create strategic plans to meet business objectives and assist with implementation to fill resourcing gaps.
Projects have included: